Rugs as Carpet as Tile
Its such a natural
transition. Having created so many square art works
over the years based on the simple principle that in
the digital world, the binary code of ones and zeros
sets up the ultimate proportion: 0x0=0, 0x1=0, 1x1=1:
the square. From our artworks, Willard Custom Carpets
in
Laren, Netherlands is commencing with three new
works, capturing our art in handtufted rugs, as
SQUARE rugs.
And now, liquidoranges has been asked to design
modular carpet tiles for a major North American,
world renown carpet maker. The square proportion is
something we have mastered for nearly twenty years,
and ironically as we have taken steps to break away
from this logic in our newest art works, it comes
back to us! From rugs, to rugs as carpet, to carpet,
to carpet as tiles. It’s a perfect match for
us!
DOMOTEX MIDDLE EAST 2009
I am sitting at the
airport in Zurich, Switzerland struggling through my
11 hour layover. This trip has been such an
incredibly exciting experience for me, and one of
tremendous potential for liquidoranges. My talk was
well received, and the Jan Willard rug interpretation
of our 111600 design was a great world debut. We
received many people from the Middle East, India,
Kenya, Syria, Netherlands, China, and even Canada.
There is much work to be done at the studio, as my
desire to contact each and every one to share my
thanks for their interest in liquidoranges.
We will post the talk given at DOMOTEX on the website
in the coming days after some audio filtering and
clean-up work is done to it. Also, we will be posting
photos of the event to share the experience with our
studio followers and friends. Check back here often
as the Blog takes on new life with more and more
exciting news and coming events.
And finally with this entry, I wish to share my great
new friendship with Jan Willard of Willard Custom
Carpets. Jan is responsible for my speaking
engagement, and most importantly for the initial
development of our 111600 rug. What a time we had in
Dubai; Jan, I’m picking the bar’s from now on.
:-)
Reese Schroeder to speak in Dubai
Reese Schroeder has been invited to be a guest speaker at the DOMOTEX Middle East 2009 Trade Show in Dubai, UAE. I will be speaking about liquidoranges art and the complexity of adaptation into hand woven rugs. Our principal efforts over the past year have been to work with rug manufacturers who offer the highest quality hand weaving, taking our designs and interpreting them as a work of art for the floor. We see this as an important trend in architecture and interiors as buildings adopt Green Design protocols, specifically the requirement for increased day lighting. We are already seeing more transparency in architectural interiors where traditional placement of artworks is shifting to other positions. The flooring surface is perhaps the greatest blank canvas an artist could want, and our first effort through Willard Custom Carpets in The Netherlands is a remarkable example of this trend.
RUGS ARE HERE
New Potential Rug Source
We have just released all new marketing materials which will be in the hands of designers and retailers in a matter of weeks. We are also positioning the studio to participate in select national trade shows. More about that soon.