RDC Give Away
Lessons are learned every day at the
studio. The lesson learned from the RDC Trade Show is;
never stand around to see who wins one of our works.
Beyond this hard lesson learned, the show was very
successful! We are commissioned to design a large rug
for a major Boston interior designer for one of his
clients. We also made great contacts showing the
laminated art glass now produced by RM Global, who
received several commissions for art glass.
RDC Give Away!
liquidoranges at RDC in April
New Visions for Architectural Art
2010 continues a movement only the 21st Century could
usher in: the harmonious merging of Art and
Architecture, not by gesture or tradition, but through
design integration. Modern Architecture, as itself a
sculptural art form defining spaces, responding to
culture, economies, environments and politics, can
envelope the pedestrian experience in structurally
artistic ways. Technologies everywhere await their
utilization in architecture as fine art building
components. Where we focused on program in artful ways,
we now have a voice in integrating fine art as
programmatic response.
New
Media is a wide scope of experimental art forms, and
has existed for many years in studios, galleries and
performances. The line drawn between New Media art and
Architecture is fading. Electronic visual art captured
in building components such as glass, metals, lighting,
textiles, etc., gives us an opportunity to explore true
21st Century decorative arts, but as the physical
building blocks of our three-dimentional responses to
"need." Where we for so long have designed buildings
without art, where our works became, if I may use Le
Corbusier's phrase, "machines for living", and art was
the response by end users to humanize, personalize and
tactify such spaces, we have given away perhaps one of
the most important elements of architecture.
Public
projects, private projects, both types offer the
architect challenges and opportunities for invention
and genius. Designing with artful building blocks as a
building's DNA infuses "life" into our glorious but
otherwise empty spaces. Seek out those programmatic
opportunities and define not by purist or elitist
means, but by harmonious celebration and embracing of
humanities fundamental need for art, as humanity has
informed us since Lascaux.
Wall Covering Design
Our wall covering product line development for a major international client continues for 2010. We're excited because of the challenges this work presents to us. It is not just about the visual design but the understanding of what is technically possible during the manufacturing process, including embossing, metallics, textures, etc. Working with these three-dimensional attributes along with the two dimensional design, requires a balance of sensitivities. Neither can incorrectly dominate without purpose.
New Rugs for 2010
Our laminated art glass GROWS
One month after our premiere at Build
Boston, our laminated art glass has received so much
interest that we have joined forces with RMGLOBAL.
RMGlobal acquired our laminated art glass line, taking
us with it to continue development of the product,
further the creative explorations and expand the
markets where laminated art glass will make inspired
and innovative additions. The liquidoranges STUDIO
continues in the fine art of product creation through
our New Media fine art, handtufted art rugs, china and
dishware, etc. Our glass now has the opportunitiy to be
globally integrated into architecture and interiors.
NEW RUGS IN THE WORKS
Jan Willard has been playing Santa
Claus, making new rugs from our artworks. They are so
beautiful!
This is the
022105-1 design which matches our
fine bone china
of the same number
This is the
111600 being re-interpreted! Colors look
amazing!
BUILD BOSTON 2009
Build Boston, held at the Seaport
World Trade Center this week was perhaps the most
exciting event liquidoranges has attended to date! We
premiered our laminated art glass to the public (and
our competitors) for the first time. Michael Del Sesto
of Advantage Glass (our partner in this venture) and I
could not believe the overwhelming response we
received. The booth was incredibly busy, all day for
all three days. I spoke to so many architects and
designers that I started loosing my voice. What has
emerged from the show are several solid opportunities
for immediate projects. Also what has emerged is the
envy of our competitors. Our process is secret, as it
should be, and I can not imagine giving it away and
sacrificing all the artistic opportunities I feel
within me to push this forward as truly an integration
of fine art and architecture. Special thanks should be
made to all the representatives of Schuco who were so supportive, interested
in our art glass, and took Michael and I out to
dinner at Anthony’s Pier 4 restaurant. We have
already secured our booth at next year’s Build
Boston Event, same 800 aisle but on the other side
so we don’t have a column blocking views to our
exhibit. Next, it is on to New York, Miami, and
possibly LA. Things are going to get very busy for
us, and we are discussing the possibility of
establishing a showroom in downtown Boston for our
glass, as well as the relocation of liquidoranges
STUDIO HQ. Stay tuned.
Booth 823 setup. Carlos, Vladamire and the crew
were awesome!
Booth ready for action.
Michael Del Sesto, President of Advantage Glass
AIA Rhode Island - "It's all about glass"
On Thursday, November 12, 2009
liquidoranges presented our laminated art glass to the
Rhode Island chapter of the AIA, at an event hosted by
our glass partner Advantage Glass Company, Cranston,
RI. Seen here in the left photo are stunning laminated
glass art coasters given away to all attendees. On the
right is the upcoming Build Boston display in progress,
seen in the Advantage Glass shop. What is missing on
the display is the nine foot high laminated glass art
entrance, which was not available in time for the AIA
event. We are absolutely thrilled by the response
received at the AIAri event.
Rhode Island AIA presentation
Reese Schroeder will be presenting liquidoranges
laminated art glass at Advantage Glass Company, hosting
the
Rhode Island AIA
chapter, November 12th. A feature of the presentation
will be the newly completed laminated glass entrance of
Advantage Glass, our strategic partner and exclusive
distributor of liquidoranges laminated art glass. We're
also giving away some pretty cool surprises!
We will post photos of the event afterwards!
Laminated Glass Art in Architectural Interiors
Increasingly, environmentally conscious designers and architects are working to bring in more daylight to interior spaces. Solid walls which once supported privacy and used toward the gesture of "art" within the work environment are becoming transparent. Glass Art is positioned to play a huge role in this movement to eliminate solid walls for light transmitting ones. When a solid wall is removed, the "art" is displaced. I use the term art in quotes, because art is usually a critical component of our lives, not considered by the very people creating our spaces. Glass Art has three distinct advantages: 1) glass is a recycled and recyclable material, which makes it very attractive to LEED certified projects. 2) the transparency of glass offers essential light transmission into the dark center spaces of buildings, and 3) Glass Art brings into our environments a creative and inspiring addition to interior spaces where we spend 8 - 10 hours each day. Glass Art can offer filtering of activities through textures and patterns, as well as redefining architectural interiors by its projective qualities for cascading beautiful colors across spaces, changing throughout the day, month and year. Finally, artists have an opportunity to collaborate more regularly with those whom shape our world.
Our latest laminated glass art project!
This is our latest
work for a glass company's corporate headquarters.
Currently going into manufacture, we will post
photographs of the installation once complete. Our
focus with this work was to weave the art into the
entrance such that their ascending stairway beyond can
be seen, suggestively before entering. The idea is to
elude to, but not reveal all which lies beyond, while
creating a work of art in glass to captivate the
imagination of their clients for all that is possible.
Naturally, we're very excited to see this work come to
reality, and will keep you posted.
2D
Reese Schroeder has started an online writing project discussing 2D as the illusionary transitional dimension. This is a public writing project where thoughts are presented toward eventual publication, set up as an interactive blog where you can share your thoughts and comments.
Two London Shows
liquidoranges STUDIO is being represented by our UK Agent, Janiece Wallace at two very exciting shows in London THIS WEEK. 100%Design and Decorex, both this weekend. You can download our London brochure here. Looking ahead, mark your calendars for April 14-15, 2010 when we will be at the Residential Design & Construction show at the Boston Seaside World Trade Center. We are also seriously considering a booth at this years Build Boston in November to feature our laminated glass art. Stay tuned.
LAMINATED GLASS ART IS HERE
Stunning is NOT strong
enough to describe these Laminated Glass works. The
very nature of the art film interlayer offers
unbelievable "projection" effects, where the art glass
designs cascade across everything in their path. This
is a glass product like no other! These samples, fresh
from the laminator are FLAWLESS, including the edges,
which are polished to PERFECTION. One of the secrets to
the success of this product is our exclusive use of Low
Iron glass, which is so wonderfully clear it does not
alter our artworks in the least. There is no "green"
tint. We can provide this in any size required for a
specific application with our project specific
commissioned artworks. Stay tuned for photos of
installations! We've got two in the works already.
photos courtesy of our GENIUS
glass guys!!!!
DESIGNER PRODUCTS ONLINE
We don't say enough about our UK/European marketing group, Designer Products Online. We are so incredibly pleased with the services they provide we felt we had to say something here. Designer Products Online is fast becoming THE resource for architects and designers around the world. They are BETTER than the USA equivelants, like Sweets and ARCAT because they actually talk to us on the phone, send out press releases to gazilliions of qualified recipients and tireless deal with our fickle change-of-mind approach. If you are considering hiring Designer Products Online, PLEASE contact Reese Schroeder here at the studio for more information. We have not regretted a single moment using them as our source of marketing abroad.
CRAZY UPDATES!
Its been a very busy
week at the studio:
1. liquidoranges STUDIO will be represented at
the 100%Design and
Decorex trade shows in
London, September 24 through 27th, 2009. Our
marketing rep, Janeice Wallace will be attending
both shows on our behalf, meeting with designers,
architects and buyers alike spreading the news about
liquidoranges STUDIO designs and products.
2. Our glass art film testing, laminated between two
sheets of glass is a SUCCESS. Stay tuned for photos of
the test pieces as they arrive from the autoclave!!!
These glass units with liquidoranges Glass Art Films
laminated between are stunning, and are to be used
where ever safety glass is required, including all
interior glass walls, stairs, railings, furniture, etc.
So...off we go to Atlanta (again) to attend the
Glass Build America
trade
show, September 30th through October 02, 2009.
3. We will try our best to have our glass art films
represented at the Lakes Hospitality Interiors
Show in October, in
Cumbria, UK.
BBB
F&T Group, Flushing, NY visit
liquidoranges STUDIO
was invited to the ribbon-cutting ceremony of
F&T Group’s Queens
Crossing building in
Flushing, NY, Saturday, August 8, 2009. F&T
Group is a global real estate conglomerate doing
business in the USA and China. Their
e888 division,
QC/StyleFolio International Senior Vice President,
Mr. Michael Chan invited liquidoranges STUDIO for
the day to partake of various celebrations, and to
meet with perhaps the world’s finest bone china
manufacturer, Yong Feng Yuan Industry Co., LTD. We
met Michael in Atlanta where he came to our booth
with great ideas and opportunities for
collaboration.
We dined at Mulan, enjoying lobster,
ribs, and traditional Chinese dishes, with the
chairman of the board of Yong Feng Yuan Industry,
Mr. Liu Quan Hui, and members of his entourage
visiting the USA for the first time. They were here
to unveil their stunning “Auratic” line, which I
have to say was absolutely flawless in its
execution. It was such an honor to meet Mr. Hui
(seen in the photos if you click the Auratic link)
and to present liquidoranges STUDIO design work. We
presented Mr. Hui with our “New Media Fine Art
Works” ©2009 book (v2.0) and photographs of our fine
bone china prototypes, which were very well
received.
Web site improvements
we’ve put in a lot of
hours making the site more user friendly by improving
navigating and menus. as we go to the various markets,
our products need to be directly accessible through our
web site, so we’ve added “buy now” buttons to darn near
everything. there is still much to be improved upon,
but our steady efforts on the site are starting to pay
off. All the help, advice and suggestions we’ve
received from our contacts around the globe, as well as
internally within the STUDIO have made our site better
and better.
Two big changes you will notice are the giclee page,
and the glass art film page. now there’s a sculpture
page link off the glass art page. our modern line rugs
site will be updated very shortly to include our latest
samples, updated pricing for square sizes, as well as
better organized page formatting for ease of use.
liquidoranges STUDIO heads to Queens Crossing,
Flushing, NY tomorrow for a ribbon-cutting ceremony
with the F&T Group, where we will be having lunch
with a new manufacturer of interest. we’ll take
pictures!
Rugs as Carpet as Tile
Its such a natural
transition. Having created so many square art works
over the years based on the simple principle that in
the digital world, the binary code of ones and zeros
sets up the ultimate proportion: 0x0=0, 0x1=0, 1x1=1:
the square. From our artworks, Willard Custom Carpets
in
Laren, Netherlands is commencing with three new
works, capturing our art in handtufted rugs, as
SQUARE rugs.
And now, liquidoranges has been asked to design modular
carpet tiles for a major North American, world renown
carpet maker. The square proportion is something we
have mastered for nearly twenty years, and ironically
as we have taken steps to break away from this logic in
our newest art works, it comes back to us! From rugs,
to rugs as carpet, to carpet, to carpet as tiles. It’s
a perfect match for us!
Back from Atlanta
Back from Atlanta! The
AmericasMart Home Goods show was absolutely huge. Four
buildings, 7 million square feet, connected by sky
bridges. A John Portman enterprise. A huge thank you to
my wife, Julia Schroeder who stepped in at the last
minute and went for the entire show, jumping in to set
up the booth and provide relief to me and Matt Weiss.
Not only did she step in to fill a void, she solved the
several booth presentation issues we had. Jan Willard
came from Laren, Netherlands but FedEx did not deliver
his rug samples until the following Monday, the day Jan
had to leave to return home. His latest samples are
ABSOLUTELY STUNNING and will be photographed for the
web site shortly. I was nearly speachless when the rug
samples revealed themselves from the packaging. You can
see one of them on the Atlanta
page.
A very special thanks to Matthew Weiss for his
excellent work in the booth. Matt made some really
promising contacts for us which we are pursuing.
We were approached by two magazines interested in
publishing our china. We met hospitality groups
interested in the entire concept; glass, wall art,
china and rugs. We have SO MUCH to do, and the next
several weeks are going full tilt, working through all
our new contacts and opportunities. There are many,
many excitings yet to reveal themselves here in this
blog, but I assure you, as they unfold and become
public, you will read about it first right
here.
Open House Video Now Posted
Our videographer and liquidoranges documentarian, Rachael Schroeder has completed our Open House video, which can be seen on our Video page! We’re proud to include Rachael on our friends page as a new member and contributor to our journey! Thanks Rachael, and congratulations on making it to our coveted friends page.
vertical surfaces as art
liquidoranges is
launching a series of wall covering designs for a major
North American manufacturer. We see this as yet another
opportunity to further our new media explorations into
beautiful product development. We’ll be able to share
more about this venture as it progresses, so keep
checking back here for updates. Elsewhere in the
studio, we are preparing a print series for a retail
test run. Atlanta looms, and has all of us scrambling
to get everything ready. Thanks goes to our friends
at ICL Imaging for the continued
production of our art glass films, and our show
sign. Dan, your commitment to liquidoranges is
phenominal.
Sunday is my 50th birthday. Today, Cary, Matt and Paul
surprised me with a Dunkin Donuts Coffee Card and a
large portfolio case! Now, they just walked in with
cupcakes, so I have to go.
DOMOTEX MIDDLE EAST 2009
I am sitting at the
airport in Zurich, Switzerland struggling through my 11
hour layover. This trip has been such an incredibly
exciting experience for me, and one of tremendous
potential for liquidoranges. My talk was well received,
and the Jan Willard rug interpretation of our 111600
design was a great world debut. We received many people
from the Middle East, India, Kenya, Syria, Netherlands,
China, and even Canada. There is much work to be done
at the studio, as my desire to contact each and every
one to share my thanks for their interest in
liquidoranges.
We will post the talk given at DOMOTEX on the website
in the coming days after some audio filtering and
clean-up work is done to it. Also, we will be posting
photos of the event to share the experience with our
studio followers and friends. Check back here often as
the Blog takes on new life with more and more exciting
news and coming events.
And finally with this entry, I wish to share my great
new friendship with Jan Willard of Willard Custom
Carpets. Jan is responsible for my speaking engagement,
and most importantly for the initial development of our
111600 rug. What a time we had in Dubai; Jan, I’m
picking the bar’s from now on. :-)
Reese Schroeder to speak in Dubai
Reese Schroeder has been invited to be a guest speaker at the DOMOTEX Middle East 2009 Trade Show in Dubai, UAE. I will be speaking about liquidoranges art and the complexity of adaptation into hand woven rugs. Our principal efforts over the past year have been to work with rug manufacturers who offer the highest quality hand weaving, taking our designs and interpreting them as a work of art for the floor. We see this as an important trend in architecture and interiors as buildings adopt Green Design protocols, specifically the requirement for increased day lighting. We are already seeing more transparency in architectural interiors where traditional placement of artworks is shifting to other positions. The flooring surface is perhaps the greatest blank canvas an artist could want, and our first effort through Willard Custom Carpets in The Netherlands is a remarkable example of this trend.
Open House Presentation - Partial
This
is the video presentation from our first Open House,
Wednesday, April 22, 2009, hosted by Pandith’s. The
entire presentation is too long for YouTube and the
music used is copyright protected and thus removed from
this video. The event was a HUGE success on many
levels, from meeting new people, design professionals,
etc. to meeting new business relationships. The food
and wine were excellent, and our glass partner,
Advantage Glass brought their crew to erect an 8’ tall
glass film sample. The rugs were a big hit, as well as
the artwork. But the biggest sensation of the day was
undoubtedly the glass art film, now ready for sale
after months and months of testing. A special thanks
MUST go to Mr. and Mrs. Pandith for their incredible
hospitality. Big hugs to to Susan Stanley for her
endless support, flying in from California to help with
the final setup and details. Big kisses to my best
friend, my wife Julia for her perfect hostessing, and
my daughter Amanda for managing the guest book. What a
great first year. Just wait: year two is already
exploding with international growth in new product
development and sales potential.
Open House give-aways
if you can’t make our open house and you just know you’re missing out on some cool give-aways, just click here and download the file “Open House”. The event will be videoed and will be available for viewing later this spring on our web site, via YouTube. Also, the day after the open house, we will be posting the video presentation given during the event. So, don’t feel too bad....
Dish prototypes are HERE
New Rug from Bangkok, via Netherlands
OPEN HOUSE COMING 042209
RUGS ARE HERE
Philosophy of Dish Design
Dinnerware in Final Design Phase!
New Potential Rug Source
We have just released all new marketing materials which will be in the hands of designers and retailers in a matter of weeks. We are also positioning the studio to participate in select national trade shows. More about that soon.
The right opportunity - The right time
So, it is with incredible enthusiasm that we have posted our first Employment Opportunity at liquidoranges. We are looking for that artistically inspired Global Sales Executive to facilitate moving the ever growing list of products to the professional design and consumer markets. Check it out!
2009 Rug Collection
Superlative Rugs and Tapestries
out new site!
http://www.designerproductsonline.co.uk/WN/wnew-1.htm (UK)
http://www.designerproductsonline.co.uk/WN/wnew-us.htm (US)
You can go directly to our listing here:
http://www.designerproductsonline.co.uk/ClientProfiles/liquidoranges-usa.htm
Latest Artwork - Ambient Subliminalism
This work is numbered 102108. It is 221.1 megs, 30”x30” at 360dpi. The version you see here is 144k.
PHOTOGRAPHY PAYMENT PLANS
The Economy: Photography, the new push
For contemplation
experiential video referencing light and digital matter
Latest artwork - explorations with metallic decomposition
The official title is 063008, but the resemblance to flight suggests another title. Perhaps you can suggest one?
Artwork available through Google
Enjoy!
Reese Schroeder elected to Secretary of Town of Sharon Historical Commission
ARCHITECTURE + ART + PHOTOGRAPHY; The Art of Architecture
Liquidoranges is a studio where three distinct markets are pursued: architecture, art and architectural photography. You may be with my professional architectural skills, you may be familiar with my digital fine art and my photography skills. Together they create the liquidoranges studio where we practice The Art of Architecture.
ARCHITECTURE IS COMING!!!!
Murals
parallel realities
Parallel realities exist
as we exist. They are alternate destinies, alternate
choices and alternate paths following along side us
through our lives. When I look at the edges of my
reality, there are windows into the next. I look into
the parallel adjacencies of everything we consider as
given, and I see everything possible. Hope, unity,
life. These forces cross between the lines to bond all
of us together. My art is a scrapbook of sorts for the
things I can see when I journey across the boundaries
of my personal reality. Maybe I cross over into yours,
and you recognize something in my art. Maybe my art is
completely foreign. The journey is endless.
YouTube Video
New Work
The objective of this work was to describe fibers, initially as fabric but evolving into more electric-like streams, moving and shaping around a global force. The force began as a multi-atribute sphere which was heavily manipulated both texturally and saturation. Once the force was established, the motion could occur around it, like a tumultuous digital event.
Hope you like it.
Digital Art out of photography
FormZ Publication by Andrzej Zarzycki
Andrzej
asked me to review several papers written by
architecture professors from around the country
regarding digital design. It was an honor to be asked
and a challenge to fulfill, as the level in which
Andrzej thinks and solicits thoughts from others is
exceptional. Knowing where to start and how to approach
someone's critical writing in order to comment
intelligently was difficult for me. Andrzej is very
much about documentable or explainable process, where I
am about explorative serendipity; I know where I start,
and I know what I have when I am finished, but I have
no idea in hell sometimes what happens along the way.
If you have a chance, you can download Andrzej's
publication, or I think you can purchase the hard copy
following the same link below.
Form Z Joint Study Journal 15;
"Digital Intentions, Explorations, and
Accidents"
the value of digital fine art
To
say that digital art is of limited value is
contradictory to the meaning of art. The perception of
value is presupposed by traditional attitudes regarding
art, as tangible struggle expressed through physical
means to describe emotion or document time, or both. If
the "value" of art is it's market potential as an
object or item for sale to the highest bidder, then the
value of art is that of commodity. If there is any joy
to be held at being in the presence of something that
continually gives to the visual and intuitive senses,
that makes us want to look at it for what it gives us
intellectually, then joy is a definable value
associated with art. Joy is tangible value.
If, for there to be value, art must exist unique to all
else, and there be no duplication such as to be an
"original", consider photography, lithography, wood
block prints, and other art forms. If being "original"
puts art out of the hands of people who want to possess
it, and places it as an elitist thing for the very few,
then the purpose of art is defeated.
So let digital art determine its value the same way as
all other art forms. Judge it by content, not by
commodity.
without art, there is no architecture
XANGA blog
http://www.xanga.com/liquidoranges